One of the greatest ads ever shown on television.
NBA All Stars Larry Bird and Michael Jordan, where Bird challenges Jordan to a game of H-O-R-S-E with the winner eating Jordan's McDonald's meal and the loser watching.
Not much else to say, other than it is fun to watch.
Over For Now.
Main Street One
Showing posts with label Michael Jordan. Show all posts
Showing posts with label Michael Jordan. Show all posts
Tuesday, August 16, 2011
Wednesday, May 25, 2011
The Celebrity Pitch - TV ads "ad nauseum"
There is no doubt that celebrities (movie, TV, music, sports, etc.) possess a certain flair, an appeal and that "star quality" power that affects people.
There are times, though, where it seems that companies do not consider if the person endorsing a product or service can actually make a positive impact in sales of that particular item.
Perhaps the mindset of the executives, or the marketing firm who sold the concept in the first place, is to simply have their brand tied to a celebrity - any well-known celebrity.
It would seem that a company in choosing a celeb to promote their wares would at least try to match what that talent is known for or at least to something that is loosely associated
The school of thought that says "if that celebrity is endorsing that product it must be good" only goes so far. Sometimes, not at all. There needs to be some form of connect for it to really work.
A few examples of not-so-good:
The character played by Pauley Perrette on NCIS (Abby Sciuto) is priceless. Pauley has that absolutely nailed. Why Expedia believes that Pauley can influence decisions for travel is beyond thought as she does not have anything to do with travel or the services that Expedia offers.
Another would be State Farm featuring LeBron James in a horribly scripted insurance commercial. LeBron is certainly a super-great NBA star but there is a disconnect for him to be hawking car insurance (especially playing the world's smallest violin). Where the "bright idea" originated to have him doing the ad is beyond imagination.
One has to wonder at the market researchers who placed Eminem in a Lipton Brisk commercial. Perhaps those who really love the star will try Brisk, but the manner in which the commercial was produced leaves a lot to be desired and could alienate potential consumers.
As much as this blogger appreciates the athletic prowess of NBA All-Star All- Everything Michael Jordan is he really someone who makes a difference in the brand of tee-shirts and underwear that men purchase? Seems a bit of a stretch.
There are more, to be sure. The above, however, are perhaps examples of the some of the worst match-ups of celebrities "selling" on the small screen.
All this blogger can see is that having random celebrities in many TV spots adds an additional expense to the cost of the product or service. Because we all know, celebs do not do this for free.
As a final note, AdvertisingAge Magazine found that twenty percent of celeb TV ads in 2010 actually diminished the ads effectiveness and yet a 2011 report shows even more celebs appearing in TV ads. Go figure.
Over For Now.
Main Street One
There are times, though, where it seems that companies do not consider if the person endorsing a product or service can actually make a positive impact in sales of that particular item.
Perhaps the mindset of the executives, or the marketing firm who sold the concept in the first place, is to simply have their brand tied to a celebrity - any well-known celebrity.
It would seem that a company in choosing a celeb to promote their wares would at least try to match what that talent is known for or at least to something that is loosely associated
The school of thought that says "if that celebrity is endorsing that product it must be good" only goes so far. Sometimes, not at all. There needs to be some form of connect for it to really work.
A few examples of not-so-good:
The character played by Pauley Perrette on NCIS (Abby Sciuto) is priceless. Pauley has that absolutely nailed. Why Expedia believes that Pauley can influence decisions for travel is beyond thought as she does not have anything to do with travel or the services that Expedia offers.
Another would be State Farm featuring LeBron James in a horribly scripted insurance commercial. LeBron is certainly a super-great NBA star but there is a disconnect for him to be hawking car insurance (especially playing the world's smallest violin). Where the "bright idea" originated to have him doing the ad is beyond imagination.
One has to wonder at the market researchers who placed Eminem in a Lipton Brisk commercial. Perhaps those who really love the star will try Brisk, but the manner in which the commercial was produced leaves a lot to be desired and could alienate potential consumers.
As much as this blogger appreciates the athletic prowess of NBA All-Star All- Everything Michael Jordan is he really someone who makes a difference in the brand of tee-shirts and underwear that men purchase? Seems a bit of a stretch.
There are more, to be sure. The above, however, are perhaps examples of the some of the worst match-ups of celebrities "selling" on the small screen.
All this blogger can see is that having random celebrities in many TV spots adds an additional expense to the cost of the product or service. Because we all know, celebs do not do this for free.
As a final note, AdvertisingAge Magazine found that twenty percent of celeb TV ads in 2010 actually diminished the ads effectiveness and yet a 2011 report shows even more celebs appearing in TV ads. Go figure.
Over For Now.
Main Street One
Monday, February 21, 2011
NBA All Star Game 2011 - Kobe & LeBron
What appeared to be a runaway game by the NBA West All Stars became very tense in the final moments, as the East, under some incredible bursts of steam led by LeBron James, created a nail biter for many fans.
However, one of the most memorable plays was a few moments earlier when eventual MVP Kobe Bryant (with game highs of 37 points and 14 boards) streaked for a dunk with LBJ attempting to deny Kobe on his home court with the now-famous "Chase Down" block.
What followed, aside from the Michael Jordan-style rear tap, was a beautiful behind-the-arc shot by the Black Mamba.
A quick one minute recap of these plays.
A great NBA All Star game to be sure, despite way too many turnovers, with a lot of hustle from Kevin Durant, Pau Gasol, Amar Stoudemire, Chris Bosh, to name a few.
Side Notes: Kobe tied the record of most times named All Star MVP with Bob Pettit at four while LeBron became only the second person to score an All Star Game triple-double (29-12-10) along side Michael Jordan.
Over For Now.
Main Street One
However, one of the most memorable plays was a few moments earlier when eventual MVP Kobe Bryant (with game highs of 37 points and 14 boards) streaked for a dunk with LBJ attempting to deny Kobe on his home court with the now-famous "Chase Down" block.
What followed, aside from the Michael Jordan-style rear tap, was a beautiful behind-the-arc shot by the Black Mamba.
A quick one minute recap of these plays.
A great NBA All Star game to be sure, despite way too many turnovers, with a lot of hustle from Kevin Durant, Pau Gasol, Amar Stoudemire, Chris Bosh, to name a few.
Side Notes: Kobe tied the record of most times named All Star MVP with Bob Pettit at four while LeBron became only the second person to score an All Star Game triple-double (29-12-10) along side Michael Jordan.
Over For Now.
Main Street One
Sunday, February 6, 2011
In Honor of NFL Super Bowl XLV
The Super Bowl became famous for some of the best television commercials ever made.
This post, however, is not about a best ad, it is about basketball infiltration of the football championship game, with food as the vehicle.
The following two Super Bowl TV ads feature NBA greats Michael Jordan vs Larry Byrd and LeBron James vs Dwight Howard during the NFL's classic match.
Over For Now.
Main Street One
This post, however, is not about a best ad, it is about basketball infiltration of the football championship game, with food as the vehicle.
The following two Super Bowl TV ads feature NBA greats Michael Jordan vs Larry Byrd and LeBron James vs Dwight Howard during the NFL's classic match.
Over For Now.
Main Street One
Friday, October 8, 2010
NBA 2K11 - Kobe and Jordan
Just had to post this one.
All-time NBA great Michael Jordan, headlining in the NBA 2K11 game, gets drafted to the Los Angeles Lakers by none other than Kobe Bryant.
Makes for an interesting game.
Especially against other multi-superstar teams.
Over For Now.
Main Street One
All-time NBA great Michael Jordan, headlining in the NBA 2K11 game, gets drafted to the Los Angeles Lakers by none other than Kobe Bryant.
Makes for an interesting game.
Especially against other multi-superstar teams.
Over For Now.
Main Street One
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