I see dead people.

David Sitton* makes a distinction between "unevangelized" and "unreached" (emphasis mine throughout the quotation below).

There’s an important difference between unevangelized and unreached peoples.

Unevangelized people are unconverted individuals in places where there are established churches. Unreached peoples are those that live in regions where there are no churches and no access to the evangelical gospel in their culture.

And to answer your question about the present trend; 96% of the missionary work force is still laboring in unevangelized, but not truly unreached regions. Here it is again – 9 out of 10 Christian missionaries that go cross-cultural are still going to reached places!

Here’s still another way to say it – Something like 90% of all “ministers” worldwide are concentrating on only 2% of the world’s population! We are massively overly evangelizing places where the gospel is already well planted! I believe that we need a substantial strategic redeployment of the missionary workforce to the areas where there is still no access to the evangelical gospel.

I've long been averse to the "everyone's a missionary" verbiage, even though everyone should be doing his/her evangelistic part to get THE mission accomplished. Like John Piper, I reserve that term for those who leave their homeland & family to cross a culture and relocate to an area needing the Gospel.

I'm not necessarily saying only those going to unreached peoples should be considered or labeled "missionaries," but I wonder if Paul would:

"I make it my ambition to preach the gospel, not where Christ has already been named, lest I build on someone else's foundation" (Romans 15:20, ESV)

Either way, we could sure use some more who are willing to see (spiritually) dead people and set out to reach the unreached, which is much more difficult by far.

*President of To Every Tribe Ministries, while being interviewed by Alex Chediak. (HT Justin Taylor)