Paramount Making Demands of Theaters to Save 3-D (Updated)

It seems that while Michael Bay was making an international promotional swing for Transformers: Dark of the Moon, he was also working hard to try to get the best 3D version of the film to audiences in part by trying to get theaters to display the film in the best way possible. Meanwhile Paramount issued their own demands.

The New York Times is reporting that movie goers have started to become disenfranchised with 3-D with the percentage of overall sales dropping consistently below 50% for the first time since it suddenly became popular after the success of Avatar. As predicted, Hollywood doing constant poor post-production conversions on films that do not benefit in any way from 3-D has resulted in the public getting tired of paying out extra money for little benefit. The hope seems to be that Transformers: Dark of the Moon will remind the public of what 3-D can do. Considering Paramount spent an extra $30 million for real 3D, causing the budget to hit $195 million, they have a vested interest in 3D sales. Read More »